We not too long ago wrapped this 12 months’s first Super Weekend gathering of coaches throughout North America, the U.Okay. and France — and of all of the thrilling new subjects mentioned, one dominated all of them: “What’s Health Esteem, and why are we changing the name of the platform from Beachbody to BODi?”
I’m getting requested this so much these days. Right here’s the reply.
There’s a huge untapped market that rejects the Imperfection Financial system’s health and diet options as a result of most adults don’t need to be informed what to do. They don’t need to sacrifice having fun with life. And so they don’t need to be made to really feel they’re unworthy until they’re pursuing a bodily ultimate.
Right here’s why that issues: Greater than 150 million adults in North America are displaying us they don’t assume the result’s well worth the sacrifice, they usually don’t need to spend money and time on the prospect of failing or including extra judgment to their lives.
However they do need to really feel good — they usually need to be wholesome.
That may be a huge market that wants an answer — one which doesn’t make them really feel like shit about themselves of their pursuit of getting and feeling wholesome. A platform that gives confirmed, complete options with out a judgmental subtext will assist them succeed and really feel welcome.
And the barrier to entry is low: Merely changing high-sugar/high-calorie dessert habits with a delicious superfood swap is an effective place to begin. “Don’t need to work out? I get it. How about dessert?”
This is a chance to assist thousands and thousands of individuals improve their enjoyment of life and obtain wholesome/predictable weight reduction whereas supporting their vanity on the similar time.
That’s Well being Esteem, a brand new class that helps folks be ok with themselves and take motion to get wholesome — on their phrases.
With our huge array of applications and approaches, and the combination of latest positive-mindset grasp courses every month, we’re reworking into the corporate that may assist these 150 million folks search and obtain excessive Well being Esteem.
So, we’re altering our identify from Beachbody to BODi, as a result of we reject the premise of the Imperfection Financial system, which prioritizes bodily look above all else. We’re as a substitute transferring towards this new, holistic class — Well being Esteem — and a reputation to replicate our evolution.
“Outcomes” and aesthetics nonetheless play a task — folks care about how they give the impression of being, and our instruments are highly effective. However that’s secondary to how folks need to really feel, as a result of individuals are happiest after they really feel good. And blissful clients are the perfect clients.
We have gotten the world’s first Well being Esteem Platform, the place it all the time feels good to be your self whilst you work on your self.
And we’re celebrating this class all January, the formally acknowledged World Health Esteem Month.
We’ve had 24 years as Beachbody. We helped lots of people. However we’re taking our foot off the brake and shifting into a brand new gear as we simplify what it takes to get wholesome and blissful — and it’s resonating like nothing we’ve carried out earlier than.
We’re BODi. And that is Well being Esteem.
